Difference between UI and UX with practical examples
UX stands for User Experience. UX designers are responsible for designing the user experience of a product. UX designers think about how to enhance a product and make it more user-friendly. They analyze that is interacting with the product is straightforward or not. Is the experience smooth or is it clunky? They think about the user journey which is all the possible ways a user can interact with a product. They take care of things like how many steps is it taking to do a particular task. Can we somehow reduce complexity and make doing the task easier and faster? They talk to users, see the analytics data, and critically think about ways to improve the user experience of a product.
Now, let's come to the UI.
UI stands for User Interface. UI designers deal with the visual aspect of a product. They are responsible for the look and feel of a website. They deal with things like typography, white space, and colors to make a website look good They focus on having a contrast between text and other elements on a page to ensure readability and accessibility. They think about the layout of the website like which is the best area to place a piece of text or an image or a button. They make designs for multiple screen sizes like laptops and mobiles. They integrate the brand's identity into the whole design by using brand colors and brand-specific graphics. They ensure that the design of the different pages is consistent.
Now, let's see a few examples.
Suppose you have a quotes website where you have curated the quotes from the best authors and celebrities in the world. The UX designer discovers that what people often do is that they copy a quote by selecting the desired text manually and then send it to their friends. The UX designer thinks that let's add a copy button so that users can easily share a quote with other people. The UX designer came up with a solution to improve the user experience. Now, users will be able to share quotes easily and quickly. The UI designer will now think about where to place the copy button, what icon to use for it, and what should be the color for it.
You have a gaming news website. The UX designer discovers that people are coming to the signup page but a small percentage of people complete signing up. The designer investigates and finds that the signup form is pretty long. It's asking for Full Name, Email, Password, Gender, Address, and Preferences. Users don't like this and don't signup. He/she proposes a solution that in the signup page, we only ask for full name, email, and password and after a user logs in, we get the other details. Now, the UI designer makes the desired changes to the form and ensures that the design still looks good. In this example also, the UX designer came up with a solution to solve a problem to improve the user experience. The UI designer made the necessary changes and ensures that the form still looks aesthetically good.
So, that's it in a nutshell. Do let us know if we missed anything.